Maxim Las Vegas Condos Near Sky Las Vegas Condos Receive Use Permits

Sky Real EstateMaxim Las Vegas on Wednesday was approved use permits for the proposed men’s magazine resort Las Vegas Nevada real estate project despite concerns of neighboring Sky Las Vegas high rise condo. The high rise condominium is planned for Las Vegas Boulevard and Circus Circus Drive.

Maxim condos is being developed by Concord Wilshire Development of Los Angeles, CA. They were looking for approval on a high density real estate project of the lifestyle magazine, and were granted use permits.

The future design review by the city council will include more details about the proposed project, such as tower entrances, height, and parking availability.

The mixed-used real estate project planned for the 7.7-acre site near Circus Circus hotel and theme park would include a three-tower Las Vegas resort with 1,860 luxury condos and 300 rooms. It will also have a casino, restaurants and shops.

Vice president of design and engineer at Concord Wilshire was satisfied with the use permits from the county. Maxim expects to break ground in 2008, with completion of the of the resort in 2010.

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A New Las Vegas Strip Hotel By Maxim Magazine

A Lad Mag and a Brand in Las Vegas

Maxim MagazineA Maxim named Las Vegas Strip Hotel and Casino coming soon to Vegas. The raucous men’s magazine, has never been shy about putting its name out there.

Maxim’s parent company, Dennis Publishing, is expected to announce that it has signed a deal with a real estate developer, Concord Wilshire Partners, to build the Las Vegas Maxim Hotel and Casino, a $1.2 billion destination hotel with 2,300 rooms and a 60,000-square-foot casino that is to open in 2010.

All the accouterments of any self-respecting new hotel on the Strip will be on hand: a luxury spa, high-end retailers, celebrity chefs, lots of conference space. Then, the connections with Dennis Publishing will be added. Maxim Lounge, a collaboration with the nightlife impresarios Rande and Scott Gerber, will have a club in the hotel. And the company’s music magazine, Blender, will get top billing on the outdoor and indoor concert spaces.

Stephen Colvin, president and chief executive of Dennis Publishing U.S., said, “Vegas has always been — and is increasingly becoming more so — a natural home for an entertainment brand targeted at a young audience.”

Maxim’s mixture of scantily clad B-list starlets, college-fraternity humor and useful information on gadgets, clothes and other preoccupations of young, affluent men has proved to be a publishing sensation since its British-based owner brought the magazine here in 1997. Its paid circulation has surpassed 2.5 million, dwarfing traditional men’s publications like GQ and Esquire, and its formula has spawned a posse of competing “lad” magazines.

Over the last couple of years, the brand has been placed on a growing number of products — duvet bedding, home office and entertainment furniture, even hair-frosting dye — all seeking to embody the spirit of the fun-loving Maxim man.

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