Las Vegas billboard dangles $100,000 in $1 bills above the Strip. The odds were that the money wouldn’t be stolen.
Juan Alvares caught cash falling from a Las Vegas billboard near the Stardust earlier Wednesday morning. Alvares said he gave the cash to police.
So much so that to make the wager, a gambler would have to bet $1,000 just to win $100.
The thieves who broke into the clear case containing the 220.3 pounds of cash took their long shot early Wednesday morning, raining dollar bills onto Las Vegas Boulevard.
The Internet company that put real cash high in the desert sky denied it had anything to do with the crime, though it was taking the bets on whether the money would be stolen. What were the odds of a theft? Six to one.
They say the security guard paid to watch the money happened to be taking a break at 3 a.m., when the thieves climbed the billboard above the Denny’s and Walgreens across from the Stardust Las Vegas hotel and tried to steal the money.
“The theft is a real police event,” insisted Alex Czajkowski, marketing director of Sportsbook.com.
At least three-quarters of the cash was recovered at the scene, Czajkowski said police told him.
The billboard, put up Friday and hyped on TV newscasts, was supposed to advertise four free contests that the Web site is running.
Czajkowski added that bet was “pretty much buried on the Web site.” But it was a proposition bet, and all of the money would have to be stolen for someone to win.
Sportsbook.com, the Web site that paid for the advertisement, is based in London, though Czajkowski is based in Costa Rica. Its parent company, SportingBet.PLC, is traded on the London Stock Exchange and was down four points by the close of trading Wednesday, according to the London Stock Exchange.
The Las Vegas billboard and the money were supposed to stay up until Thanksgiving. Czajkowski said the company would talk it over with police, but the intent is to put the money back up there.
After all, he said, the money was insured.
Source: LV Review Journal
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Las Vegas billboard dangles $100,000 from Sportsbook.com over the Las Vegas Strip for someone to win.