Lobster Rolls Into Las Vegas With The Debut Of Lobster ME Restaurant

From classic New England style lobster rolls to not-so classic lobster ice cream, Lobster ME is a celebration of all things lobster. Forget the bibs and butter – lobster lovers have a new way to indulge with the opening of Lobster ME, the newest fast-casual concept from The LEV Restaurant Group in Las Vegas. With its prime location on the Las Vegas Strip in the Miracle Mile Shops at Planet Hollywood Resort and Casino, Lobster ME restaurant is bringing a taste of New England to the least likely of spots – the desert.


Food Ward – Maine Lobster Rolls - Youtube

Lobster ME Lobster Roll
Lobster ME - Lobster Roll

Their World’s Best Lobster Roll is joined by Lobster Grilled Cheese and even Lobster Ice Cream, giving visitors and Las Vegas residents a delicious new reason to hit the strip.

Lobster ME’s novel take on the pride of New England was masterminded by The LEV Restaurant Group, which was founded by Jeffrey Fine in 2002 as a vehicle to create, develop and operate innovative Food & Beverage concepts like i ♥ burgers at The Shoppes at The Palazzo and their forthcoming venture, Daily Kitchen & Wellness Bar. The Las Vegas-based company is also the exclusive area developer for Coffee Bean & Tea Leaf and Jamba Juice, operating 32 units collectively in the Las Vegas Valley with further projections for growth.

With the launch of Lobster ME this summer, The LEV Restaurant Group is answering the call for affordable luxury in both Las Vegas and the nation as a whole. “America needs lobster rolls and frankly we found Las Vegas to be particularly under-crustaceaned,” says Zachary Conine, Vice President of Development for The LEV Restaurant Group. “Las Vegas is a place people go to step outside of their shells; to try something new. We are bringing a delicacy usually found in small shacks on the Atlantic sea coast to one of the busiest shopping destinations in the entire country.”

Lobster Me
Lobster Me - Lobster Roll

While Lobster ME’s concept was inspired by an obsessive search for the world’s best lobster roll, the signature item will be joined by both traditional and nontraditional New England-centric menu items. Lobster will be clawing its way into breakfast with offerings like Lobster & Waffles; and Lobster, Eggs & Tots; and a host of other lunch and dinner options that include Lobster Bisque ; Lobster & Shrimp Ceviche ; Lobster Grilled Cheese with cream cheese, brie and gruyere; Lobster Mac & Cheese ; The Lobsicle (Fried Lobster Tail on a Stick) ; and Lobster & Chips . The World’s Best Lobster Roll will be prepared simply, with a touch of mayo, lemon and butter and a secret herb blend. For dessert diners can satisfy their sweet teeth with Cheesecake Lollipops, Freshly Baked Cookies, and a selection of Ice Creams, including something a bit more daring – Lobster Ice Cream.

Named after the postal abbreviation for Maine, Lobster ME also turned to its East Coast brethren for design inspiration. The warm rustic space is reminiscent of New England dockside stands and features artifacts drawn from the nautical and lobstering trade. After ordering their fare at the counter, diners will be invited to enjoy their taste of Maine al fresco-style while strolling through the Miracle Mile Shops outside. “As the first restaurant of its kind in Las Vegas, Lobster ME is an exciting addition to Miracle Mile Shops’ wide range of dining options,” says Miracle Mile Shops President and General Manager Russ Joyner. “I am confident that it will be an instant hit among our shoppers.”

Lobster ME is located at 3663 Las Vegas Blvd South, Suite 435, in the Miracle Mile Shops at Planet Hollywood Resort and Casino, and will be open 365 days a year. Hours of operation are 10:00 a.m. – 11:00 p.m., Sunday – Thursday; and 10:00 a.m. – 12:00 a.m., Friday – Saturday. For more information, please call 702-LOBSTER or visit www.lobsterme.com

About The LEV Restaurant Group
The LEV Restaurant Group is a management group founded by Jeffrey Fine in 2002 as a vehicle to create, develop and operate innovative Food & Beverage concepts that offer consumers an affordable and approachable casual dining experience. The Las Vegas-based company is the exclusive area developer for Coffee Bean & Tea Leaf and Jamba Juice, operating 32 units collectively in the Las Vegas Valley with further projections for growth, and also operates the i ♥ burgers concept at The Shoppes at The Palazzo. Their latest venture, Lobster ME in the Miracle Mile Shops at the Planet Hollywood Casino and Resort, and forthcoming concept, Daily Kitchen & Wellness Bar, are the most recent additions to their expanding portfolio of premier dining experiences. For more information about their concepts visit www.levrestaurantgroup.com

Bill Cody is an entertainment, technology and luxury travel reporter in Las Vegas. He reports on celebrities, events, tech, food, Las Vegas and luxury travel.

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