Spot Lenovo DO Devils In Action During 2012 CES Jan 10-12 & Win Prizes

Lenovo’s team of DO Devils will help mark the PC company’s presence at the 2012 Consumer Electronics Show (CES) in Las Vegas, NV in a Vegas first by riding on top of taxis and limos driving down Las Vegas Boulevard and surrounding the Las Vegas Convention Center area, while using their Lenovo IdeaPad U300s Ultrabooks™ inspired by Intel technology.


Lenovo Do Devil - Eye Hand Coordination

Lenovo DO Devil
Lenovo DO Devil

“We’re focused on creating innovation for ‘doers,’ the people who are actively engaged in the world around them and who are using technology to get things done,” said Matt Bereda, Director of Consumer Marketing, Lenovo. “This program cuts through the clutter and really showcases our Lenovo IdeaPad U300s Ultrabookâ„¢ with its ultra-sleek design and ultra-responsive performance.”

The DO Devil embodies Lenovo’s “For Those Who Do,” global branding campaign, via extreme daredevils whose durable and portable Lenovo PC products enable them to keep Do-ing wherever they may be – in this case, cruising down Las Vegas Blvd. on the top of a taxis or limo. Spot a DO Devil & Win.

Lenovo DO Devil
Lenovo DO Devil in Las Vegas

CES attendees and others who catch a DO Devil in action in Las Vegas on January 10-12 can enter the “Spot the DO Devil” contest. Simply take a picture of the DO Devil and send a tweet to @Lenovo including the photo and hashtag #SpotTheDoDevil. Each day, Lenovo will select nine photo entries as winners. Daily prizes include Lenovo U300s Ultrabooks™, $150 Lenovo.com store credits and two-night getaways at one of MGM Resorts International’s Las Vegas properties. Additionally, winners will have their photos featured on Lenovo’s Facebook page as part of the computer maker’s CES coverage.

Besides Las Vegas Blvd. and the Las Vegas Convention Center, the DO Devils can also be spotted around various MGM Resorts International properties, the official hotel partner of the “Spot the DO Devil” contest. Some of these locations include the Bellagio, MGM Grand, Aria, and Mandalay Bay, so make sure to keep an eye out for a Lenovo DO Devil for a chance to win one of the great prizes.

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Bill Cody is an entertainment, technology and luxury travel reporter in Las Vegas. He reports on celebrities, events, tech, food, Las Vegas and luxury travel.

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