'Just the Right Amount of Wrong' New TV Campaign By The Cosmopolitan

Just the Right Amount of Wrong’ new Television campaign by The Cosmopolitan of Las Vegas premiere during the February 12 national broadcast of the Grammy Awards.


’Let Me Go’ Commercial

The Cosmopolitan of Las Vegas
The Cosmopolitan of Las Vegas

In collaboration with Fallon, The Cosmopolitan introduces the third chapter in its Just the Right Amount of Wrong television campaign. Lisa Marchese, Chief Marketing Officer, shared “We continue to believe in the power of provocative and breakthrough creative as key to driving curiosity and trial of the brand.

Particularly in a market as crowded as Las Vegas, standing out in a manner which resonates with our target guests is crucial.”

The new campaign will premiere during the Grammy Awards, a natural fit for creative that features the iconic song “Bohemian Rhapsody” written by Freddie Mercury. “The iconic lyrics used in the work provide the entirety of the film’s script,” noted Rob Buchner, chief marketing officer at Fallon, the advertising agency for the resort. “The experience at The Cosmopolitan of Las Vegas is one we know will leave guests with a story worth telling. This spot shows just that, and does so with a creative twist.”

The Cosmopolitan of Las Vegas will continue to build a distinctive brand amongst its Las Vegas competitors,” said Marchese. “And like any brand, we must refresh, reinvent and captivate. This new spot represents a step in that journey. We are excited for the premiere and thank Fallon for their hard work and spirited collaboration.”

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Bill Cody is an entertainment, technology and luxury travel reporter in Las Vegas. He reports on celebrities, events, tech, food, Las Vegas and luxury travel.

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