Mike 'The Situation' Unveils His Signature Sugar Factory Couture Pop

Mike Sorrentino officially launched his signature ‘The Situation‘ Couture Pop at Sugar Factory at Paris Las Vegas on Saturday afternoon. The “Jersey Shore” heartthrob arrived on the red carpet for his Couture Pop unveiling to the booming sound of screaming fans waiting to catch a glimpse of the handsome “Jersey Shore” star.


Mike ‘The Situation’ On The Red Carpet

The Situation Sugar Factory Couture Pop
The Situation On The Red Carpet At Sugar Factory

The Situation
Mike Sorrentino
Photo credit: Cassi Thomas/ RETNA
The Situation
Mike ‘The Situation‘ Sorrentino Couture Pop
Photo credit: Cassi Thomas/ RETNA

Sorrentino strutted down the red carpet and made sure to seductively wink and wave to all the ladies. “Sitch” looked great in an electric blue button up, dark jeans and his signature shades, as he made his way into the flagship store of Sugar Factory to sign autographs, meet with fans and show off the newest Sugar Factory Couture Pop, which he designed himself.

Sorrentino Family At Sugar Factory
The Sorrentino Family At Sugar Factory
Mike Sorrentino With Situation Sugar Factory Couture Pop

Mike ‘The Situation’ Sorrentino
Photo credit: Cassi Thomas/ RETNA

The Situation Signs Shirt
Mike Sorrentino Signs Fan’s Shirt

Sorrentino was heard saying that he plans on “stockpiling” many of the Couture Pops to give to special ladies in his life, but the reality star made sure to pay extra attention to the beautiful women in the store, as well – flashing his abs while the crowd chanted “Situation, Situation!” Sorrentino stayed at the store the entire afternoon, taking photos and signing his Couture Pops for hundreds of excited fans.

The Situation at Sugar Factory
Mike ‘The Situation’ Sorrentino At Sugar Factory

Before leaving, the brand new celebrity Couture Pop designer mentioned how excited he was to check out Gallery Nightclub inside Planet Hollywood Resort & Casino later that night.

The Situaiton Shows His Abs
Mike Shows His ‘Situation’

Sorrentino’s sweet treat is a one-of-a-kind haute lollipop stick, designed to resemble the Italian national flag with its stacked rhinestones of red, white and green. The Situation Signature Couture Pop is available for purchase in Sugar Factory stores at The Mirage, Paris Las Vegas and Miracle Mile inside Planet Hollywood Resort & Casino. Also available online, with worldwide shipping, at www.SugarFactory.com. Photo credit: David Becker/WireImage

The Situation With His Sugar Factory Couture Pop
Mike Sorrentino’s Signature Sugar Factory Couture Pop

The Sugar Factory brand has become an instant hit across the country –offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort and Casino, and Miracle Mile Shops inside Planet Hollywood Resort & Casino. Sugar Factory’s flagship location and biggest store can be found at Paris Las Vegas.

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Bill Cody is an entertainment, technology and luxury travel reporter in Las Vegas. He reports on celebrities, events, tech, food, Las Vegas and luxury travel.

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