Nicole Scherzinger, Nelly, Sammi Sweetheart & JWoww At Sugar Factory

Celebrities in Las Vegas flocked to Sugar Factory as Nicole Scherzinger, Nelly, Flo Rida and “Jersey Shore” stars Jennifer ‘JWOWW‘ Farley and Sammi ‘Sweetheart’ Giancola invaded the sweetest spot on the Las Vegas Strip kicking off Labor Day Weekend festivities.


Nicole Scherzinger On The Red Carpet At Chateau Nightclub

Nelly and Nicol Scherzinger
Nelly and Nicole Scherzinger At Sugar Factory Las Vegas

The incomparable night started with Farley and her boyfriend, Roger, stopping by Sugar Factory’s retail store inside The Mirage Resort & Casino. The couple playfully picked-out their favorite sweets - gummy bears and Oreo cookies, in addition to posing for photos and chatting with fans.

Jenni 'JWOWW' Farley
Jenni ‘JWoww’ Farley at Sugar Factory

The boisterous “Jersey Shore” star scoured the store, picking up a few logo tank tops and hats, a large, hot-pink gumball machine and a few shot glasses - an item Farley collects from all of the places she visits. Farley’s favorite item was Sugar Factory’s line of Hello Kitty Couture Pops, and she was overheard saying “Nicole (Snooki) would love these!”

Sammi at Sugar Factory
Sammi at Sugar Factory Las Vegas

The night continued with recording artist Flo Rida hosting a large dinner party at Sugar Factory American Brasserie inside Paris Las Vegas. The award-winning lyricist noshed on steak frites and pacific salmon, and indulged in an over-the-top cookie jar ice cream sundae for dessert.

Flo-rida And Sugar Factory King Kong Sundae
Flo-rida at Sugar Factory

“Jersey Shore” star Sammi ‘Sweetheart’ Giancola arrived shortly after with her two sisters, Nikki and Rachel, and the trio headed straight to Flo Rida’s table for a group photo. Giancola treated herself to a chicken caesar crepe, along with creamy milk, dark and white chocolate fondue. The Jersey girls loved the eatery’s candy-inspired cocktails and sipped on Red Velvet martinis and Oceans Blue goblets. After dinner, the Giancola troupe grabbed a few confections to-go inside the Sugar Factory retail store, including a heaping handful Reese’s peanut butter cups - Sammi’s favorite.

Sammi 'Sweetheart' Giancola at Sugar Factory
Sammi ‘Sweetheart’ at Sugar Factory
Flo-rida and Sammi 'Sweetheart'
Flo-rida and Sammi ‘Sweetheart’

The night was far from over as gorgeous songstress Nicole Scherzinger and hip-hop megastar Nelly entered the building within minutes of each other. Scherzinger and her friends held court in a plush, corner booth and indulged in a few chocolate crepes before heading over to the retail store to stock-up on sweets.

Nelly and Nicole Scherzinger
Nelly and Nicole Scherzinger

Scherzinger, who has her own signature series of Sugar Factory Couture Pops, was in awe of the spacious sweet shop and graciously stopped to take photos with the swarms of fans that quickly filled the store. As soon as Nelly spotted the bombshell beauty he headed over to say hello and pose for a few photos. Nelly and his group enjoyed a quick bite of chicken and waffles, along with chocolate milkshakes, before heading upstairs to perform at Chateau Nightclub & Gardens.

Nicole Scherzinger
Nicole Scherzinger, Pussycat Dolls, at Sugar Factory

Sugar Factory American Brasserie is an American take on a traditional French brasserie, serving delicious cuisine all day, and all night, along with an over-sized retail store and signature Chocolate Lounge. other Sugar Factory retail stores are located at The Mirage and Miracle Mile Shops at Planet Hollywood. Photo credit: David Becker/WireImage

Bill Cody is an entertainment, technology and luxury travel reporter in Las Vegas. He reports on celebrities, events, tech, food, Las Vegas and luxury travel.

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