The Cosmopolitan of Las Vegas has won “Best Use of Twitter” and “Best in Show” in the 2011 Sherpie Awards.
REVEAL: The Cosmopolitan of Las Vegas
The Cosmopolitan of Las Vegas was selected as the winner in the “Best Use of Twitter” category for using Twitter to foster two-way conversations as well as a vehicle for customer service. The property’s Twitter handle (@Cosmopolitan_LV) was praised for taking the time to respond to patrons and making followers feel appreciated and exclusive by offering “stories worth sharing” rather than a stream of self-promoting messages. The Cosmopolitan of Las Vegas earned more than 9,000 followers in the six months prior to opening and more than 28,000 followers to date.
The Cosmopolitan of Las Vegas was also selected as “Best in Show” for its overall social media efforts. The property was celebrated for integrating a strategic plan utilizing Twitter, Facebook, Foursquare, YouTube and Flickr to establish a unique, personable brand, build a positive relationship with the online community, and give the audience “stories worth sharing,” ultimately driving visits, hotel stays and advocacy. The Cosmopolitan of Las Vegas’ Facebook page gained close to 20,000 “Likes” by January 2011, Foursquare page has received more than 35,000 check-ins, and YouTube channel saw more than 250,000 views during the launch period.
The 2011 Sherpie Awards represent a partnership between Global Gaming Business Magazine and Social Sherpa, a company specializing in social media for the travel, tourism, destination and casino marketing industries. Together, the 2011 awards team narrowed down the best of the best from more than a hundred casinos across the country.
Bill Cody is an entertainment, technology and luxury travel reporter in Las Vegas. He reports on celebrities, events, tech, food, Las Vegas and luxury travel.
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