XS Las Vegas With $80M In 2012 Named #1 Nightclub By Nightclub & Bar
XS, the sophisticated nightclub in Encore at Wynn Las Vegas, has been named the No. 1 nightclub in the country based on Nightclub & Bar’s Top 100 rankings. The annual list, based on revenue, was announced on Feb. 14, following a monumental year for the renowned venue, breaking the revenue record with an excess of $80 million in 2012.
Avicii at XS Las Vegas
“Last year was a colossal year for XS on several accounts, from the assembly of incredible electronic dance music residencies, to the number of guests that poured in for holiday weekends, and of course the overall revenue from the success of these events,†said Jesse Waits, managing partner of XS and Tryst nightclubs. “Our programming, combined with the level of service for which Wynn Las Vegas is renowned, made XS the nightclub to see and be seen at yet again in 2012.â€
As electronic dance music emerged and pushed to mainstream popularity, XS was reveled by media for their programming which was a major component to the venue’s success. Dubbed “Las Vegas’ dance music mecca†by MTV as well as “the Yankees of nightlife†by Rolling Stone, deadmau5, Tiësto, Calvin Harris, Diplo, Steve Angello, David Guetta, Afrojack, Porter Robinson, Morgan Page, Skrillex, Sebastian Ingrosso, Nero, and Steve Aoki are just a sampling of the talent within the 36-DJ residency list.
“We have no plans to slow down any time soon,†said Waits. “Our executive team works day and night to ensure we offer our guests stellar events, celebrated DJs, impeccable service and an incomparable experience for years to come.â€
XS Las Vegas Labor Day Weekend
After an unprecedented roster in 2012, XS has several returning DJs as well as exciting new additions to fill the schedule throughout 2013. More than 40 DJs are included in the residency list including Above & Beyond, Avicii, Knife Party, Martin Solveig, Dirty South, will.i.am and more.
The 2013 Top 100 list was developed by Nightclub & Bar in partnership with Technomic Inc., a Chicago-based hospitality market research firm, using primary and secondary research. An online survey of operators was conducted from Oct. 9 to Dec. 7, 2012, and yielded primary data from 1,444 nightclub, bar and lounge locations, from which key information and insights were generated.
Secondary research involving public databases and sources, scans of major metropolitan markets and industry resources provided additional data points.
This is not the first appearance for the venue on the Top 100. XS Las Vegas was named the No. 1 nightclub in 2010 following its first year of operation as well as 2011 with estimated revenue of $50-60 million each year. Last year, it fell into the No. 2 spot with $60-70 million before rising to the top again this year.
Bill Cody is an entertainment, technology and luxury travel reporter in Las Vegas. He reports on celebrities, events, tech, food, Las Vegas and luxury travel.