A New Las Vegas Strip Hotel By Maxim Magazine
Tuesday, June 6th, 2006A Lad Mag and a Brand in Las Vegas
A Maxim named Las Vegas Strip Hotel and Casino coming soon to Vegas. The raucous men’s magazine, has never been shy about putting its name out there.
Maxim’s parent company, Dennis Publishing, is expected to announce that it has signed a deal with a real estate developer, Concord Wilshire Partners, to build the Las Vegas Maxim Hotel and Casino, a $1.2 billion destination hotel with 2,300 rooms and a 60,000-square-foot casino that is to open in 2010.
All the accouterments of any self-respecting new hotel on the Strip will be on hand: a luxury spa, high-end retailers, celebrity chefs, lots of conference space. Then, the connections with Dennis Publishing will be added. Maxim Lounge, a collaboration with the nightlife impresarios Rande and Scott Gerber, will have a club in the hotel. And the company’s music magazine, Blender, will get top billing on the outdoor and indoor concert spaces.
Stephen Colvin, president and chief executive of Dennis Publishing U.S., said, “Vegas has always been — and is increasingly becoming more so — a natural home for an entertainment brand targeted at a young audience.”
Maxim’s mixture of scantily clad B-list starlets, college-fraternity humor and useful information on gadgets, clothes and other preoccupations of young, affluent men has proved to be a publishing sensation since its British-based owner brought the magazine here in 1997. Its paid circulation has surpassed 2.5 million, dwarfing traditional men’s publications like GQ and Esquire, and its formula has spawned a posse of competing “lad” magazines.
Over the last couple of years, the brand has been placed on a growing number of products — duvet bedding, home office and entertainment furniture, even hair-frosting dye — all seeking to embody the spirit of the fun-loving Maxim man.
THE HEAT IS RISING ON MONDAYS WHEN A NEW “HELL’S KITCHEN” OPENS MONDAY, JUNE 12, ON FOX
LAS VEGAS – David Schmoeller, Jason Feinberg and Teller are the three Las Vegas locals who will be the sole members of the Shorts Jury for the CineVegas Film Festival and will decide who will be awarded the $1,000 cash prize for Best Short. In addition, a separate jury will decide who will be awarded the Grand Jury Award and $10,000 cash prize for Feature Film, marking the first time in its history that CineVegas will be awarding cash prizes to films.
Lake Las Vegas Resort, the acclaimed residential, golf and resort community 17 miles East of the Vegas Strip, announced a new partnership with CADDIEMASTER, the premier provider of caddie management services in the United States and abroad, to provide a five-star golf experience for guests and members of the Las Vegas resort. Forecaddie services are available at both of the resort’s daily fee courses, The Falls and Reflection Bay Golf Course.