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W Las Vegas Residences and W Las Vegas Hotel and Casino $2.5 billion real estate contract has been awarded to Lacina Heitler, a boutique architecture firm.

Lacina Heitler Architects recently won the competition to design a new $2.5 billion W Las Vegas Hotel, Casino and Residences. Lacina Heitler had been best known for designing boutique stores in Manhattan, such as Searle and Galo. It is the largest real estate project to date for the small New York firm. It beat out Swiss architects Herzog & de Meuron, Carlos Ott of Uruguay, and the London office of HKS Architects to win the W Las Vegas real estate job.

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W Las Vegas Residences, Hotel and Casino were purchased by four of The World Series of Poker stars. Nearly 9,000 poker players from around the world have descended upon Las Vegas for the 37th Annual World Series of Poker. The W Las Vegas is a fully-furnished luxury hotel condominium residences at the W Las Vegas Hotel, Casino & Residences.

Phil Hellmuth won the 1989 World Series of Poker championship event at only 24 years of age. He’s made the money in more than 100 major tournaments, made more than 80 final tables, and won 18 events. He has won 10 WSOP bracelets. Hellmuth, who won the W Las Vegas Poker Invitational earlier this year, applied his studio condominium grand prize as a down payment on a penthouse suite.

David Williams found fame when he placed second in the 2004 World Series of Poker. This 26 year old has earned more than five million dollars in poker winnings and in four years, has made the money in 17 major tournaments and reached nine final tables. He earned a WSOP bracelet in this year’s tournament.

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To raise money for its “W Las Vegas Hotel and Resort” and “Edge East” real estate developments Edge Group is selling 63 acres on the South Strip, across from Mandalay Bay. Weststate Holdings, both company and investors, bought the land less than two months ago for $201.7 million, or $3.2 million per acre. The Las Vegas land borders the west side of I-15, between Russell Road and Hacienda Avenue. Edge Group has decided to cash out.

Weststate Holdings is listing the property for sale with the starting price at $441 million, or $7 million per acre, which more than doubles its cost in just 60 days ago. The money will go toward paying off The Edge Group’s recent purchase of the “Las Ramblas” site, say sources.

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Fred Segal, announced plans to open a store in the W Las Vegas Condos, Hotel, and Casino, the Los Angeles fashion landmark that has attracted the fashionable and famous for decades, when the condo hotel opens in 2009. Located at the corner of Koval and Harmon, close to the Las Vegas Strip, the W Las Vegas Residences will feature multiple destination nightlife venues and dining, a signature W Hotel casino, a Bliss(R) Spa and now a 100,000 square foot Fred Segal store.

Fred Segal has been a world famous shopping destination in Southern California for more than four decades, and has a location in Santa Monica by the Pacific Ocean. “Fred Segal is the perfect partner for W’s lifestyle,” said Ross Klein, President of W Hotels Worldwide. “The brands share the same sense of perky pop culture and insider style making that has the world seeing us more as an authority on what’s hot than a place to sleep or shop.” Fred Segal’s presence within the W Las Vegas Residences will expand the experience, which has a loyal following worldwide, to a new market and to W condo owners and guests. W Las Vegas condo owners, who will be treated to Whatever/Whenever, W’s 24 hour concierge service and other signature hotel amenities, will now have access to what is hailed as the high-fashion holy lands by the who’s who of Hollywood, California.

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